The Slow Pitch

  • May 22, 2014
  • Gabe Smith
Sales is often likened to pitching, but to be good at it there is one key difference.  If you liken your prospective customers to the batter,...

5 Cents for a Coca-Cola!

  • February 20, 2014
  • TK Kesler
Well, not anymore. But, did you know that Coca-Cola held its price at 5 cents for 70 years?! In 1890, a nickel. In 1917, a nickel....

How Do Your Customers Define Best Price?

  • December 11, 2013
  • Mark Hunter
How do your customers define “best price” or “lowest price?” I was conducting a training session for a major company recently on how to sell at...

Bring Your “A” Game

  • November 26, 2013
  • Jennifer Maul
The other week, I wrote on the topic of practicing a pitch before a meeting. I wanted to expand upon that notion and talk about what...

Are You Asking Customers to Buy or Invest?

  • November 21, 2013
  • Mark Hunter
Are you asking customers to buy or to invest? Think about that question for a moment. Customers don’t want to buy anything. Buying means they’re giving...
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