There were some opportunities in efficiency of how we were pricing, but we needed more sophisticated tools for determining price. The partnership between SAP and Vendavo provided the lever of integration we were looking for.
Michael Huard is a Digital Marketing Manager with Vendavo. Before joining Vendavo, he worked as a Web Page Architect and Designer at Pepperdine University in the Integrated Marketing Communications department. He has a Master's degree in Specialized Journalism for the Arts from the University of Southern California and a Bachelor's degree in Linguistics from the University of California, Berkeley.