Tag: profitable selling

5 Cents for a Coca-Cola!

  • February 20, 2014
  • TK Kesler
Well, not anymore. But, did you know that Coca-Cola held its price at 5 cents for 70 years?! In 1890, a nickel. In 1917, a nickel....

7 Things to Know About the Future of Pricing

  • October 14, 2013
  • Neil Lustig
A few weeks ago, I presented to the Simon School of Business at the University of Rochester on “The Future of Pricing.” At Vendavo, we spend...
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