Tag: Pricing Effectiveness

The stampede for B2B price optimization

  • August 15, 2011
  • Edward Gorenshteyn
Among a lot of other very useful (and some less useful) market insights, buried deep in the recently released Gartner MarketScope report is an interesting detail....

We All Use Math

  • July 8, 2011
  • James Marland
In recent TV shows we have had endless doctors, lawyers, scientists, detectives and even sailors solving crime: now we have mathematicians in the CBS show Numb3rs....

Pricing Strategy Should Be at the Olympics

  • June 8, 2011
  • James Marland
Like many Brits I awoke disappointed today to see that my request for dozens of Olympic Tickets had been mainly unsuccessful.  It looks like first round...

How Much Pricing Power Do You Have?

  • March 29, 2011
  • Colin Carroll
In a recent Bloomberg article Warren Buffett claims, “The single most important decision in evaluating a business is pricing power . . . If you’ve got...
View More