June 19, 2014
A lot of opportunities can be masked by just looking at averages. Not only might you miss opportunities to improve, you may also miss areas of potential risk. For example, when you have a wide variation of prices in a segment, not only is there a quantified benefit opportunity to increase the lower prices, but you should also consider the potential risk that the higher ones in the group will migrate down to the lower level. So, there is a dual incentive to increase those lower prices. But with so much data and so many dimensions, it is often difficult to perform all of the manual analysis to find these opportunities.
Watch this short chalk talk and learn about an automated approach to quickly find hidden profit opportunities in your existing transaction data: