Customer Data: Another Path to Competitive Advantage

By Edward Gorenshteyn
February 4, 2012

Today’s B2B companies have both the advantage and burden of a deluge of data about their customer from social media, CRM, web analytics, etc.. Those CMOs that are able to harness this data will reap tremendous benefit.

But its not simply about having the most advanced data-mining system on the block. Rather, it’s about having the capability to systematically leverage your data to gain real insight to your customers, and the being able to act on this data to improve engagement, satisfaction, and brand loyalty.

Reading: When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite


– Edward Gorenshteyn




    Edward Gorenshteyn

    Edward Gorenshteyn has over 8 years of experience spanning marketing, strategy, project management and consulting. Prior to Vendavo, he worked as a BPM consultant and business analyst implementing process automation and CRM projects for companies in specialty chemicals and healthcare. Edward worked on the E-Prescribing (eRx) initiative at Blue Shield of CA, implementing system updates to automate prescribing operations and launching programs to drive eRx adoption among key California physicians groups. At Vendavo, Edward serves as Director of Product Marketing. Edward earned bachelors degrees in Political Science and Slavic Studies at University of California at Santa Barbara and an MBA degree with an emphasis in Marketing Management from Leavey School of Business at Santa Clara University.