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Edward Gorenshteyn

Edward Gorenshteyn has over 8 years of experience spanning marketing, strategy, project management and consulting. Prior to Vendavo, he worked as a BPM consultant and business analyst implementing process automation and CRM projects for companies in specialty chemicals and healthcare. Edward worked on the E-Prescribing (eRx) initiative at Blue Shield of CA, implementing system updates to automate prescribing operations and launching programs to drive eRx adoption among key California physicians groups. At Vendavo, Edward serves as Director of Product Marketing. Edward earned bachelors degrees in Political Science and Slavic Studies at University of California at Santa Barbara and an MBA degree with an emphasis in Marketing Management from Leavey School of Business at Santa Clara University.

Vendavo Joins Marketo LaunchPoint

  • June 19, 2013
  • Edward Gorenshteyn
Today, Vendavo announced that we’ve joined Marketo LaunchPoint. It comes as no surprise that today’s buyer is now in control of the buying process. According to...

The stampede for B2B price optimization

  • August 15, 2011
  • Edward Gorenshteyn
Among a lot of other very useful (and some less useful) market insights, buried deep in the recently released Gartner MarketScope report is an interesting detail....

Tips for Maximizing Your SAPPHIRE Experience

  • May 8, 2011
  • Edward Gorenshteyn
The annual SAPPHIRE Now and ASUG Conference 2011 is just around the corner. It’s an extensive event with many education sessions, presentation demo pods and vendor...

Vendavo Summit 2011: What a Thrill

  • April 29, 2011
  • Edward Gorenshteyn
By now, you may have seen the press release about the success of our latest Vendavo Summit. As the release says, it was our biggest and...