Archive for August 2011

The stampede for B2B price optimization

  • August 15, 2011
  • Edward Gorenshteyn
Among a lot of other very useful (and some less useful) market insights, buried deep in the recently released Gartner MarketScope report is an interesting detail....

King James Bible: Written by Committee

  • August 12, 2011
  • James Marland
The old joke goes, that a camel is a horse designed by a committee. But this year we celebrate the 400th anniversary of one of the...

Cost-to-Serve Recovery: 100% is Too Low

  • August 9, 2011
  • James Marland
Pricing managers always say they want to move away from cost-based pricing and toward market or value-based systems. While I applaud that, there seems to be...

Pee Wee Soccer and Driving Pricing Changes

  • August 8, 2011
  • Tom Cowen
As Business Lead of Vendavo’s Profit Analyzer COE and Coach of a U10 Boys Soccer team, I’ve come to realize I spend my time during the...